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Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

• Sales Rank: #13947 in Audible
• Published on: 2015-07-21
• Format: Unabridged
• Original language: English
• Running time: 388 minutes

Most helpful customer reviews

13 of 14 people found the following review helpful.
Time To Get Your BADASS On!
By cksyme
I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map for not only breaking through the noise, but building a long-term Alpha Audience that can help ignite your content regularly.

The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.

The acronym defines the six elements of the code:

-Brand development

-Audience and influencers

-Distribution

-Advertising, promotion, and SEO

-“Shareability” embedded into each piece of content

-Social proof and social signals

The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”

This book is packed full. It is not just theoretical, it is practical. As I mentioned earlier, it is a road map. And the path is clear, but it will take new thinking and a lot of work. Those that commit to do the work will rise. I highly recommend the read—get it now and get going. Now is the time to get your BADASS on.

14 of 16 people found the following review helpful.
The next phase in content marketing
By John Gregory Olson
Mark Schaefer makes a compelling case for content ignition strategy as the next step to marketing success today. He combines research and real-world examples with his own insights and how-to tactics to flesh out the “why” and the “how.”

I found two sections to be particularly thought-provoking and helpful.

First is the discussion on the need to develop an Alpha Audience. More than passive consumers of content, your Alpha Audience are the loyal, highly engaged allies who are most likely to share your content and help light the fuse to ignite it. Mark outlines the principles to follow that build deep relationships that turns your audience into a proprietary advantage, earning reliable reach for your marketing content. That alone is worth the price of the book.

The second highlight for me was the section on the power of a Heroic Brand. When your brand attains a level of trust and loyalty where your audience shares your content simply because of who you are, you’ve achieved hero status. Mark gives you seven practical guidelines for building a Heroic Brand through humility, generosity and humanity.

Aside from being chock full of ideas and tips, The Content Code is an enjoyable read. I couldn’t put it down mid-chapter. You can’t say that about many marketing books. I can say if you’re serious about getting to the next level with content marketing, read this book. It will help get you there faster.

8 of 10 people found the following review helpful.
Another action inspiring read from Mark W. Schaefer
By Randy Bowden
The true purpose of education isn't knowledge it's action. Mark Schaefer is a man of action. Reading Mark's writings are always a great source for gaining knowledge but be prepared to take action. Cutting to the chase, he helps readers get up to speed focusing on core "need to know" information.

The Content Code is an action from a challenge question that Mark Schaeffer posed on his acclaimed {grow} blog about the mass accumulation of content that is today and the very near future titled “Content Shock.”

The key element that you need to know is how to differentiate your voice to be a standout in the cluttered marketing field. Mark, a long established purveyor of social media holds the talent to take your needs to be found in today’s noise and realize true measurable results.

If you are a business owner or marketer, take a break and give The Content Code a read. Mark Schaefer will share with you how you can ignite your brand, giving you insight into dark and light social media channels. This book is nicely packaged into 11 chapters packed with case studies, examples, tactics and six strategies that you can implement today.

I consider Mark Schaefer one of the top talents in marketing and social media today, buy the book and let Mark help you crack the code.

See all 98 customer reviews...

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Here is a unified, readable introduction to multipredictor regression methods in biostatistics, including linear models for continuous outcomes, logistic models for binary outcomes, the Cox model for right-censored survival times, and generalized linear models for counts and other outcomes. The authors describe shared elements in methods for selecting, estimating, checking, and interpreting each model, and show that these regression methods deal with confounding, mediation, and interaction of causal effects in essentially the same way.

• Sales Rank: #2531549 in Books
• Brand: Brand: Springer
• Published on: 2010-08-10
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .82" w x 6.10" l, 1.11 pounds
• Binding: Paperback
• 360 pages

Features

• Used Book in Good Condition

Review
From the reviews: "This book provides a unified introduction to the regression methods listed in the title...The methods are well illustrated by data drawn from medical studies...A real strength of this book is the careful discussion of issues common to all of the multipredictor methods covered." Journal of Biopharmaceutical Statistics, 2005 "This book is not just for biostatisticians. It is, in fact, a very good, and relatively nonmathematical, overview of multipredictor regression models. Although the examples are biologically oriented, they are generally easy to understand and follow...I heartily recommend the book" Technometrics, February 2006 "Overall, the text provides an overview of regression methods that is particularly strong in its breadth of coverage and emphasis on insight in place of mathematical detail. As intended, this well-unified approach should appeal to students who learn conceptually and verbally." Journal of the American Statistical Association, March 2006 "This book is … about regression methods, with examples and terminology from the biostatistics field. It should, however, also be useful for practitioners from other disciplines where regression methods can be applied. … Most chapters end with a Problems section, and a section of further notes and references, making the book suitable as a text for a course on regression methods for Ph. D. students in medicine … . Many of the analyses in the book are illustrated with output from the statistical package Stata." (Göran Broström, Zentralblatt MATH, Vol. 1069, 2005) "The authors have written have written the book with the intention to provide an accessible introduction to multipredictor methods, emphasizing their proper use and interpretation. … In summary it may be said that this book is excellently readable. Because of the … detailed aspects of modeling, the applied tips as well as many medical examples, it can be recommended ... . In addition it can be recommended as background literature for biometrics advisors because of the high didactic quality of the book." (Rainer Muche, ISBC Newsletter, Issue 42, 2006) "The authors have written a very readable book focusing on the most widely used regression models in biostatistics: Multiple linear regression, logistic regression and Cox regression. … The book is written for a non-statistical audience, focusing on ideas and how to interpret results … . The book will be … useful as a reference to give to a non-statistical colleague … ." (Soren Feodor Nielsen, Journal of Applied Statistics, Vol. 33 (6), 2006) "Readership: Biostatistics readers, post-graduate research physicians. … This text is nicely written and well arranged and provides excellent, reasonably brief, information on the selected-topics." (N. R. Draper, Short Book Reviews, Vol. 25 (2), 2005) "This book is designed for those who want to use statistical tools in the biosciences. … It provides an excellent exposition of the application of different tools of regression analysis in biostatistics. … This book can be a bridge between biostatistics and regression analysis … . Survival analysis, repeated measurement analysis and generalized linear models are covered comprehensively. It could be used as a text-book for an advanced course in biostatistics, and it will also be helpful to biostatisticians … ." (Shalabh, Journal of the Royal Statistical Society, Vol. 169 (1), 2006) "The focus is on understanding key statistical and analytical concepts--interpreting regression coefficients, understanding the impact of the failure of model assumptions, grasping how correlation in clustered sample designs affects analysis--rather than on mathematical derivations." (Michael Elliott, Biometrics, December 2006)

From the Back Cover
This new book provides a unified, in-depth, readable introduction to the multipredictor regression methods most widely used in biostatistics: linear models for continuous outcomes, logistic models for binary outcomes, the Cox model for right-censored survival times, repeated-measures models for longitudinal and hierarchical outcomes, and generalized linear models for counts and other outcomes. Treating these topics together takes advantage of all they have in common. The authors point out the many-shared elements in the methods they present for selecting, estimating, checking, and interpreting each of these models. They also show that these regression methods deal with confounding, mediation, and interaction of causal effects in essentially the same way. The examples, analyzed using Stata, are drawn from the biomedical context but generalize to other areas of application. While a first course in statistics is assumed, a chapter reviewing basic statistical methods is included. Some advanced topics are covered but the presentation remains intuitive. A brief introduction to regression analysis of complex surveys and notes for further reading are provided. For many students and researchers learning to use these methods, this one book may be all they need to conduct and interpret multipredictor regression analyses. The authors are on the faculty in the Division of Biostatistics, Department of Epidemiology and Biostatistics, University of California, San Francisco, and are authors or co-authors of more than 200 methodological as well as applied papers in the biological and biomedical sciences. The senior author, Charles E. McCulloch, is head of the Division and author of Generalized Linear Mixed Models (2003), Generalized, Linear, and Mixed Models (2000), and Variance Components (1992).

Most helpful customer reviews

38 of 38 people found the following review helpful.
Nice coverage of important topics for biostatisticians
By Michael R. Chernick
The authors say that they created this book to fit with a course they taught at UC San Francisco to medical students. The book is very sophisticated and a great reference source for practicing biostatisticians in industry or research. It surprises me a little that they find it effective for there non-technical audience. Although the topics are technical and many are advanced they do cover it in a conceptual way without heavy mathematics but still requiring some statistics classes as prerequisite.

Regression does not cover all the techniques of biostatistics but as the authors point out the four topics in the subtitle are among the most important. I know this from my many years of experience as a bisostatistician in the medical device and pharmaceutical industries. They use many good practical examples useing many of the common variables studies in many clinical trials where physical exams are given to record blood pressure and other vital signs and chemistry labs are done to determine cholesterol levels and other things that can be factors in various diseases. Also glucose levels are very important to monitor for diabetes trials.

In addition to the standard topics general estimating equations and generalized linear models are covered and where appropriate bootstrap confidence intervals. There is even a chapter on complex surveys a topic important when quality of life is an endpoint and survey instruments are used to measure it.

In the survival analysis chapter the Kaplan-Meier curves, log rank tests and Cox proportional hazards models are covered as expected but the authors go further to include extensions of the Cox model when the proportional hazards assumption fails. My only disappointment is that there is no coverage of actuarial life tables. At the medical device companies that I worked for it was common to get interval data on events rather than continuous data and then the Cutler-Ederer life table method is the analog for interval data to the Kaplan-Meier estimator for continuous data.

The book covers many topics but is concise as the authors claim. The authors provide a lot of examples that they work out using the statistical package Stata. The authors claim that Stata is the package of choice for biostatistics. This may be the case in academic settings but is certainly not the case in the pharmaceutical industry where SAS is used almost exclusively. I think that it would have been better to show how to write the computer code for solving these problems both in SAS and Stata. To the authors credit Stat is a very good package for their purpose and they do at times mention SAS and SPSS which are the other two major statistical packages used in industry.

All in all this is a very good book that is worth its list price. I will use it as a reference. it also contains a very nice bibliography of 9 pages.

6 of 6 people found the following review helpful.
very good book, compact but comprehensive
By Student_PhD
This book covers a wide range of topics in Biostatistics, in a comprehensive, but not overwhelming way. In my opinion this book has the potential of being useful to a broad audience, from Statisticians to other professionals who do health related research.

6 of 7 people found the following review helpful.
Regression Methods in Biostatistics: Linear, Logistic, Survival, and Repeated Measures Models
By J. Wong
Regression Methods in Biostatistics is clearly a very well-organized book, covering topics from simple linear regression theory and methods, to the more complex survival analyses. The material is especially recommended for students who have just completed introductory biostatistics and statistical programming, and are looking for practical applications of their skills (of course, for those looking for more thorough practice, it is recommended that those individuals take more advanced biostatistics courses). Relevant examples are abundant throughout the chapters, and the authors are also very thoughtful in providing a website ([...]) where one is able to download the data (in all types of files) used in all the examples in the book, as well as for the practice problems. One drawback to this book, however, is the authors' reliance on only STATA to present the modeling examples; this is incredibly useful for primarily STATA users (the authors provide tips on STATA codes) but not particularly helpful for SAS users, for example (though it is certainly not a very huge learning barrier).

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With the amazing success of the Harry Potter series, interest in the author Joanne Kathleen (JK) Rowling has reached an unparalleled level. Now comes the completely updated New York Times bestseller J.K. Rowling: The Wizard Behind Harry Potter. From her time as a struggling single mother to her rise to stardom as the most successful children's book author ever, J.K. Rowling: The Wizard Behind Harry Potter is a highly dramatic, engrossing biography.

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• Sales Rank: #2478884 in Books
• Published on: 2004-03-01
• Released on: 2004-03-17
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .57" w x 5.50" l, .49 pounds
• Binding: Paperback
• 240 pages

From School Library Journal
Grade 4-6-This book has just one thing going for it. It's the first biography for youngsters about the popular author. The only other sources of information are articles in newspapers, magazines, and on the Internet. Unfortunately, the text reads like a rough draft of a junior-high research paper. Incomplete and fragmented sentences abound as Shapiro rambles on in a confusing manner. Quotations are loosely traced to articles and interviews in their sentences, but are not properly documented ("'It was a little like having the Beatles here,' said an excited, out-of-breath bookstore representative to Entertainment Weekly after the event"). The author writes in absolutes without noting sources, e.g., "Her eyes were always wide in amazement at the world around her-." Events appear out of nowhere as if they'd been previously mentioned. It's a shame that the book is too inaccurate, unsubstantiated, and poorly written to be suitable for research purposes. Do your kids a favor and direct them to Scholastic's Web site (scholastic.com) for information on Rowling.
Kathleen Simonetta, Indian Trails Public Library District, Wheeling, IL
Copyright 2000 Reed Business Information, Inc.

From Booklist
Gr. 5-8. This is a cut-and-paste job with a couple of glaring errors. But at the moment, there are only one or two books available on Rowling, and older kids won't be ashamed to carry around this book (actually published by an adult imprint) because of its paperback format. The fact of the matter is that Rowling's life was not all that interesting until she started writing about Harry: normal upbringing, a graduate of Exeter University, a year in Paris, a string of undistinguished jobs, and a brief marriage, which left her with a daughter. The book must have been in production before the name of the most recent Harry Potter was changed from the Doomspell Tour nament to Goblet of Fire , but the mistake will jump out at readers. There also seem to be missteps in the chronology. Keep this for report writers and Harry lovers until something better comes along, which should be soon. Ilene Cooper
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About the Author

Marc Shapiro is the New York Times bestselling author of Justin Bieber: The Fever! and many other bestselling celebrity biographies. He has been a freelance entertainment journalist for more than twenty-five years, covering film, television and music for a number of national and international newspapers and magazines.

Most helpful customer reviews

0 of 0 people found the following review helpful.
It arrived on time and I was very happy about that
By Amazon Customer
It arrived on time and I was very happy about that. This book was written at a 3rd grade level.

0 of 0 people found the following review helpful.
J. K. Rowling review
By Gaylene
Very informative in regards to the author. I just wish it had been updated to include more recent events. But, I did enjoy getting to know the author a little bit better. I guess dreams do come true!!

3 of 3 people found the following review helpful.
"New and Improved" 2004 Edition Leaves Room for Improvement
By Dwight Blubaugh
I found lots of annoying aspects to this 2004 Third Edition of Shapiro's J. K. Rowling biography.

What had to be the most annoying was that Shapiro apparently just slapped extra material at the end of the book each time he came out with a new edition. At the end of what must have been the original 2001 edition, Shapiro talks about 2001 events in the present tense, and about looking forward to what will come in 2002. This appears to be the case again where the 2002 edition must have originally ended. Apparently there was no major revision of the material in the earlier editions for this new 2004 edition - it was simply added to for each new edition.

Among other weaknesses, the book is very repetitive and choppy, with the chronology often disorganized. Also, the author's personal comments did not seem very insightful. He mentions several times what a good husband and father Rowling's second husband is and how happy the marriage is, not as a quote from anyone, but just as stated "fact."

The book contained plenty of good and interesting information, and I believe that the inaccuracies that other reviewers mentioned from earlier editions have been mostly corrected (as it matched most information I've read from other sources, which Shapiro is often good about citing). However, some major editing needs to be done on the book.

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