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Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
- Sales Rank: #13947 in Audible
- Published on: 2015-07-21
- Format: Unabridged
- Original language: English
- Running time: 388 minutes
Most helpful customer reviews
13 of 14 people found the following review helpful.
Time To Get Your BADASS On!
By cksyme
I have seen the future of social media, and it is bright. Mark Schaefer’s new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited online attention span. Schaefer’s new book provides a road map for not only breaking through the noise, but building a long-term Alpha Audience that can help ignite your content regularly.
The dilemma: adults in the western world consume content an average of 10 hours per day. Schaefer says, “This intersection of finite content availability is creating a marketing industry tremor I characterize as Content Shock. Content demand is flat as volume increases.” Social sharing becomes more important as brands struggle to be heard. The bottom line, according to Schaefer: content that is not discovered has no value. So how do brands build that discoverability and create ignition? By being a BADASS.
The acronym defines the six elements of the code:
-Brand development
-Audience and influencers
-Distribution
-Advertising, promotion, and SEO
-“Shareability” embedded into each piece of content
-Social proof and social signals
The book connects some important dots that are missing in today’s marketing practices. Our focus today is on creating content that catches people’s attention, but not on audience development. Without audience development, our content continues to float in space, hopefully getting snagged by an interested passerby. As Schaefer reminds readers: “Business results on the web don’t come from content, they come from content that moves.”
This book is packed full. It is not just theoretical, it is practical. As I mentioned earlier, it is a road map. And the path is clear, but it will take new thinking and a lot of work. Those that commit to do the work will rise. I highly recommend the read—get it now and get going. Now is the time to get your BADASS on.
14 of 16 people found the following review helpful.
The next phase in content marketing
By John Gregory Olson
Mark Schaefer makes a compelling case for content ignition strategy as the next step to marketing success today. He combines research and real-world examples with his own insights and how-to tactics to flesh out the “why” and the “how.”
I found two sections to be particularly thought-provoking and helpful.
First is the discussion on the need to develop an Alpha Audience. More than passive consumers of content, your Alpha Audience are the loyal, highly engaged allies who are most likely to share your content and help light the fuse to ignite it. Mark outlines the principles to follow that build deep relationships that turns your audience into a proprietary advantage, earning reliable reach for your marketing content. That alone is worth the price of the book.
The second highlight for me was the section on the power of a Heroic Brand. When your brand attains a level of trust and loyalty where your audience shares your content simply because of who you are, you’ve achieved hero status. Mark gives you seven practical guidelines for building a Heroic Brand through humility, generosity and humanity.
Aside from being chock full of ideas and tips, The Content Code is an enjoyable read. I couldn’t put it down mid-chapter. You can’t say that about many marketing books. I can say if you’re serious about getting to the next level with content marketing, read this book. It will help get you there faster.
8 of 10 people found the following review helpful.
Another action inspiring read from Mark W. Schaefer
By Randy Bowden
The true purpose of education isn't knowledge it's action. Mark Schaefer is a man of action. Reading Mark's writings are always a great source for gaining knowledge but be prepared to take action. Cutting to the chase, he helps readers get up to speed focusing on core "need to know" information.
The Content Code is an action from a challenge question that Mark Schaeffer posed on his acclaimed {grow} blog about the mass accumulation of content that is today and the very near future titled “Content Shock.”
The key element that you need to know is how to differentiate your voice to be a standout in the cluttered marketing field. Mark, a long established purveyor of social media holds the talent to take your needs to be found in today’s noise and realize true measurable results.
If you are a business owner or marketer, take a break and give The Content Code a read. Mark Schaefer will share with you how you can ignite your brand, giving you insight into dark and light social media channels. This book is nicely packaged into 11 chapters packed with case studies, examples, tactics and six strategies that you can implement today.
I consider Mark Schaefer one of the top talents in marketing and social media today, buy the book and let Mark help you crack the code.
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