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"In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro’s Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature." —Dan DiMicco, Chairman and Chief Executive Officer, Nucor Steel
" Always a Winner is an important and timely guide to thriving in challenging economic times. Prof. Navarro deftly bridges the academic and business communities, showing corporate leaders how to read economic tea-leaves to anticipate business cycles. His "Master Cyclist" credo offers many practical tips and real-world case studies for steering companies through turbulent economic seas." —Mark Greene, Ph.D, Chief Executive Officer, FICO (Fair Isaac Corp.)
"Navarro’s Always a Winner shows why forecasting the economy with a ruler can be lethal for corporate executives and money managers. He demonstrates how to skillfully anticipate the ups and downs of the economy and successfully navigate through them. The current economic crisis clearly demonstrates why this book is so important to have on your bookshelf." —Mark Zandi, Chief Economist and Cofounder of Moody’s Economy.com
"Always a Winner is required reading for every entrepreneur, money manager, and independent investor hoping to outperform the market and retire one day." —Mark T. Brookshire, Founder of StockTrak.com and WallStreetSurvivor.com
" Navarro’s wealth of real world examples will show you how to make both economic recessions and recoveries invaluable allies in executing competitive corporate strategies. A must read!" —Lakshman Achuthan, Managing Director, Economic Cycle Research Institute
Why recessions are far more dangerous than any 10 competitors
Most companies make a lot of money during economic expansions-and lose a lot of money during recessions. That is the way it has always been. That is the way it need not always be.
This book will show you how to "always be a winner" over the course of the entire business cycle-not just when economic times are good. To do this job, this book will arm you with all the strategies and tactics and forecasting tools you will need to profitably manage your organization through the business cycle seasons-from the best of boom times to the worst of recessionary times.
In this book, you will learn to
- Forecast movements and key recessionary turning points in the business cycle
- Implement a set of powerful "battle-tested" strategies over the course of the business cycle
- Rebuild your organization with a strategic business cycle orientation and thereby make it much more recession-resistant and resilient over the longer term
The forecasting tools and management strategies revealed in this book have been developed over the last five years by the author-the world's leading expert on managing the business cycle for competitive advantage.
By learning to strategically manage the business cycle, your organization will be able to create a powerful competitive and sustainable advantage over its rivals and thereby find the grail sought by every executive team in the world-superior financial performance.
In this way, Always a Winner provides you with the in-depth insight and practical advice you need to help your company survive and thrive in the increasingly risky conditions of the 21st century.
- Sales Rank: #172705 in Books
- Published on: 2009-08-24
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .88" w x 6.30" l, .95 pounds
- Binding: Hardcover
- 240 pages
From the Inside Flap
ALWAYS A WINNER
Finding Your Competitive Advantage in an Up and Down Economy
"If you learn how to become your own economic forecaster as Always a Winner teaches, you will ensure that a recession will never again catch you or your organization by surprise."
—Peter Navarro, from Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy
A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 2007–2009 economic crash.
Internationally recognized as an authority on managing the business cycle for competitive advantage, author Peter Navarro shows you how your organization can be a winner over the course of its entire cycle—not just when economic times are good. Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy arms you with all the strategies, tactics, and forecasting tools you will need to profitably manage your organization through every business cycle season—from the best of boom times to the worst economic slumps.
Practical and insightful, Always a Winner offers immediately useful guidance to help your company survive and thrive in the increasingly risky conditions of the twenty-first century, revealing how you can:
- Forecast movements and key recessionary turning points in the business cycle
- Implement a set of "battle-tested" strategies over the course of the business cycle
- Rebuild your organization with a broader strategic business cycle orientation
- Make your organization more recession-resistant and resilient over the longer term
Peter Navarro's call to action is simple: if you really care about your organization, you will learn to strategically manage the business cycle to create a powerfully competitive and sustainable advantage over your rivals. In the end, you will attain the superior financial performance sought by every executive team in the world.
From the Back Cover
Praise for
ALWAYS A WINNER
Finding Your Competitive Advantage in an Up and Down Economy
"In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro's Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature."
—Dan DiMicco, Chairman and Chief Executive Officer, Nucor Steel
"Always a Winner is an important and timely guide to thriving in challenging economic times. Professor Navarro deftly bridges the academic and business communities, showing corporate leaders how to read economic tea leaves to anticipate business cycles. His 'Master Cyclist' credo offers many practical tips and real-world case studies for steering companies through turbulent economic seas."
—Mark Greene, PhD, Chief Executive Officer, FICO (Fair Isaac Corp.)
"Navarro's Always a Winner shows why forecasting the economy with a ruler can be lethal for corporate executives and money managers. He demonstrates how to skillfully anticipate the ups and downs of the economy and successfully navigate through them. The current economic crisis clearly demonstrates why this book is so important to have on your bookshelf."
—Mark Zandi, Chief Economist and cofounder of Moody's Economy.com
"Professor Navarro's astute insight that a recession can do far more damage than any ten competitors underscores the supreme importance of recession-proofing your company in these turbulent times. Navarro not only shows you how to do just that, his 'always a winner' forecasting tools and management strategies will help you keep your bottom line up even when the economic cycle is down."
—Jim Caudill, President, Black & Decker Hardware and Home Improvement
"Navarro's wealth of real-world examples will show you how to make both economic recessions and recoveries invaluable allies in executing competitive corporate strategies. A must-read!"
—Lakshman Achuthan, Managing Director, Economic Cycle Research Institute
About the Author
PETER NAVARRO, PHD, is the accomplished author of the bestselling The Coming China Wars, the path-breaking The Well-Timed Strategy, and the investment classic If It's Raining in Brazil, Buy Starbucks. He is a Professor at the Paul Merage School of Business at the University of California, Irvine, and a regular CNBC contributor. Professor Navarro has been featured on 60 Minutes, and his articles have appeared in a wide range of publications, from BusinessWeek, the Los Angeles Times, New York Times, and Wall Street Journal to the Harvard Business Review, the MIT Sloan Management Review, and the Journal of Business. His free weekly investment newsletter is published at www.peternavarro.com.
Most helpful customer reviews
13 of 16 people found the following review helpful.
Loyal customer
By Divya Thadani
I have read all of Navarros books. This is the most inferior so far. The most questionable chapter is chapter 14 where he says"The stock market is a very powerful predictor of business cycle turning points". He later uses a chart of the SPY to prove his point. The chart actually proved the opposite. While the Subprime crisis was spreading and causing the biggest mortgage companies to close or sell themselves at firesale prices, the stock market actually made an all time high in october 2007. Then it dropped like 15% in November and actually went up in the month of December-THE MONTH THE RECESSION STARTED.
When I asked Navvaro about this he said he looked more at the trend. Well the trend of the Stock Market in 2007 was definitely upward. The drop in November 2007 after the market hit an all time high does not qualify as a change in trend especially considering the fact that it went back up again in December. When the Stock Market hits it's all time high 2 months before the start of the worst reccesion since WW 2 , it is illogical and misleading to say that the stock market is a leading indicator of bussiness cycle turning points
1 of 1 people found the following review helpful.
A truly insightful perspective.
By Jaysen Harris
This timely addition to a series of extremely insightful books from Peter Navarro is a must read.
Just as The Coming China Wars completely changed my understanding of the role of China in the world, Always a Winner gave me the most critical forecasting tools and strategies to gain a competitive edge with my business and portfolio.
This book clearly illustrates how to gauge all of the forces at work in the global economy. It reveals the key steps taken by some of the worlds most successful companies that allow them thrive in any economy and how they can be applied to any industry. Use it to get a step ahead of the market and be in the right position for the next economic shift.
I wish I could have read this book years ago. It will be one of the few books to take up permanent residence on my Kindle.
3 of 4 people found the following review helpful.
Making in-house economic forecasts meaningful
By Rolf Dobelli
Companies that carefully monitor the economy can prosper in all phases of the business cycle, a relentless alternation of economic expansions and recessions. Best-selling author and scholar Peter Navarro champions a do-it-yourself approach to forecasting. He says that instead of relying on outside experts, firms should produce their own economic forecasts to ensure optimal decision making in both the upturns and downturns of the business cycle. Navarro provides multiple examples of economic indicators that require no formal education in economics to understand. His book also includes case studies of companies that embraced macroeconomic analysis and of others that ignored the potential of tracking the broad economy. getAbstract recommends this book to any manager who wants to use economic forecasts to make better business decisions.
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