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Communication for Development in the Third World: Theory and Practice, by Srinivas Raj Melkote
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This book analyzes the theoretical perspectives and research approaches in development communication which have emerged over the last four decades and chronicles the process through which scholars and practitioners have sharpened their insights into the role of development communications in Third World nations. The author identifies every historical era in the field of development communication and comprehensively discusses all theoretical perspectives and research approaches which gained currency in each period.
- Sales Rank: #9788768 in Books
- Published on: 1991-07-31
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 5.50" w x .75" l,
- Binding: Paperback
- 292 pages
Review
`the book's worthiness as an excellent decade-by-decade analysis of the theory and practice of DC by a Third World scholar who has not only learnt about problems of development from books but has experienced them. No school is better than the school of life. The book is an excellent study.... This reviewer very strongly recommends Communication for Development in the Third World as a required textbook for all students of development communication and as useful reading for journalism/mass communication students, particularly those doing theories of mass communication. The book should also prove very useful for students outside journalism/mass communication, especially those doing development or related subjects.' - Media Development
`Not only scholars, but everyone who is working in the field of development and development education and the use of communication in this field, will greatly benefit from this book.' - Catholic Media Council Information Bulletin
About the Author
Srinivas Raj Melkote has been a Professor in the fields of media and communication for more than 30 years. Professor Melkote is currently in his 31st year at the School of Media and Communication in Bowling Green State University, Ohio, USA. He has taught at universities in India, US, and Jamaica. He served as a Fulbright Professor at Manipal University in India and is currently a Fulbright Specialist. Professor Melkote has researched and published extensively on a range of issues ranging from the role of communication in directed social change, participatory communication, international communication, health communication, communication strategies for HIV/AIDS prevention, mass communication theory, quantitative research methods, media effects, and communication pedagogy. His book Communication for Development in the Third World: Theory and Practice for Empowerment, 2nd edition (coauthored with Dr Leslie Steeves) is a core text for courses on media and communication in directed social change in colleges around the world. Professor Melkote’s current interests are examining the role of media and communication in achieving empowerment and social justice. His work in social change communication examines the roles of globalization, economics, politics, and hegemonic discourse in sustaining and widening the inequality gaps between people in societies around the world.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very helpful
By Dr. W. G. Covington, Jr.
Dr. Melkote does an excellent job of tracing the history of how communication was used in developing nations. At the end of the book he presents a paradigm shift that is more facilitative than top down in nature. It calls for greater involvement among the people being helped in the process of development.
The value of the book is confirmed by Everett Rogers, who wrote in the foreword, "I learned a great deal from reading it." This is from one of the top experts in the field.
1 of 2 people found the following review helpful.
Obvious
By A Customer
This book will give you some statistics you might not have known, but other than that, skip it if you have any familiarity with development in third-world countries. Hard to believe anyone actually subscribed to many of the old dominant theories of development...
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