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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets, by Hermann Simon, Frank F. Bilstein, Fran
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- Published on: 2006-04-30
- Binding: Unknown Binding
Most helpful customer reviews
0 of 0 people found the following review helpful.
Only marginally useful to the practizing pricing manager.
By Hans P. Zell
I was disappointed in that the book was not more quantitatively oriented as I had expected based on Simon's previous "Power Pricing" which I found excellent.
0 of 0 people found the following review helpful.
Five Stars
By tomas pascual
highly recomeneded.
3 of 3 people found the following review helpful.
Making a winning case for profit
By Navdeep
Many executives, especially those running large companies, get easily pulled away from increasing profits to an almost ego-driven pursuit of market share.
This book explores nicely the origins of how market share became king, why it is a problem, and how companies could and should become profit-focused. The authors have presented a large set of case studies to support their argument and to help others bring about change in their companies. There are powerful yet simple examples of successes from grass roots efforts within companies that chose the path of profit and also of colossal mistakes that must be avoided.
Manage for Profit Not for Market Share could help conscientious executives to reflect upon how to right the wrongs by changing company practices and provides managers the material to build their roadmap for profit leadership. MBA students should also read the book not to just unlearn something that was perhaps perpetuated by B-schools but also to chart their careers. For a pricing professional like me, this book is a great ally in making and reiterating the case for profit.
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